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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Q&amp;A - Being an Empathetic Company</title>
            <link>http://videos.theconference.se/qa-being-an-empathetic-company</link>
            <description>&lt;p&gt;Q&amp;amp;A with Leah Reich (Slack), Marcela Sapone (Hello Alfred) and Lain Shakespeare (Mailchimp)&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator:&lt;/b&gt; Paulina Modlitba Söderlund&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968031/14308050/9e0b732827cb56b15082ab61b272ec22/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 26 Aug 2016 10:16:02 GMT</pubDate>
            <media:title>Q&amp;A - Being an Empathetic Company</media:title>
            <itunes:summary>QA with Leah Reich (Slack), Marcela Sapone (Hello Alfred) and Lain Shakespeare (Mailchimp)Moderator: Paulina Modlitba Söderlund</itunes:summary>
            <itunes:subtitle>QA with Leah Reich (Slack), Marcela Sapone (Hello Alfred) and Lain Shakespeare (Mailchimp)Moderator: Paulina Modlitba Söderlund</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>11:12</itunes:duration>
            <media:description type="html">&lt;p&gt;Q&amp;amp;A with Leah Reich (Slack), Marcela Sapone (Hello Alfred) and Lain Shakespeare (Mailchimp)&lt;br&gt;&lt;br&gt;&lt;b&gt;Moderator:&lt;/b&gt; Paulina Modlitba Söderlund&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968031/14308050/9e0b732827cb56b15082ab61b272ec22/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Leah Reich - Being an empathetic company</title>
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            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Empathy has morphed into a sort of catch-all for our collective desire to give a shit”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;When one of Leah’s bosses made her cry she was taught that under no circumstances was she allowed to cry at work and that the office was no place for emotions. It’s out of this premise that she talks about the importance of empathy at work in order to be able to look at things from different perspectives. This gets even more relevant when we’re nowadays expected to bring our whole selves to the office.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;At its most basic, empathy is the ability to understand and share the feelings of another. This ability is well needed if we effectively and meaningfully are to understand people that are shaped out of other norms, cultural preferences and experiences other than our own.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Leah also talks about how empathy within a company is not merely the process of identify a need and fix it with a new product or service. It runs deeper than that. Empathy can give you a completely new regard for others, and by being truly empathetic at work, open up a world for better understanding. One concrete proposal from Leah to better our ability to practice empathy in our workplace is to engage in a feedback session with someone you’d struggled with. By that, you are forced to listen and understand that person and take that understanding and do something with it. Leah, PhD in sociology, consider herself as a perspective counselor.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/leah-reich-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968032/14308076/a41f71c96f0aa03b42f0bea119a49d06/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 18:34:53 GMT</pubDate>
            <media:title>Leah Reich - Being an empathetic company</media:title>
            <itunes:summary>







”Empathy has morphed into a sort of catch-all for our collective desire to give a shit”When one of Leah’s bosses made her cry she was taught that under no circumstances was she allowed to cry at work and that the office was no place for emotions. It’s out of this premise that she talks about the importance of empathy at work in order to be able to look at things from different perspectives. This gets even more relevant when we’re nowadays expected to bring our whole selves to the office.At its most basic, empathy is the ability to understand and share the feelings of another. This ability is well needed if we effectively and meaningfully are to understand people that are shaped out of other norms, cultural preferences and experiences other than our own.Leah also talks about how empathy within a company is not merely the process of identify a need and fix it with a new product or service. It runs deeper than that. Empathy can give you a completely new regard for others, and by being truly empathetic at work, open up a world for better understanding. One concrete proposal from Leah to better our ability to practice empathy in our workplace is to engage in a feedback session with someone you’d struggled with. By that, you are forced to listen and understand that person and take that understanding and do something with it. Leah, PhD in sociology, consider herself as a perspective counselor.</itunes:summary>
            <itunes:subtitle>







”Empathy has morphed into a sort of catch-all for our collective desire to give a shit”When one of Leah’s bosses made her cry she was taught that under no circumstances was she allowed to cry at work and that the office was no place for...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:57</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Empathy has morphed into a sort of catch-all for our collective desire to give a shit”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;When one of Leah’s bosses made her cry she was taught that under no circumstances was she allowed to cry at work and that the office was no place for emotions. It’s out of this premise that she talks about the importance of empathy at work in order to be able to look at things from different perspectives. This gets even more relevant when we’re nowadays expected to bring our whole selves to the office.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;At its most basic, empathy is the ability to understand and share the feelings of another. This ability is well needed if we effectively and meaningfully are to understand people that are shaped out of other norms, cultural preferences and experiences other than our own.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Leah also talks about how empathy within a company is not merely the process of identify a need and fix it with a new product or service. It runs deeper than that. Empathy can give you a completely new regard for others, and by being truly empathetic at work, open up a world for better understanding. One concrete proposal from Leah to better our ability to practice empathy in our workplace is to engage in a feedback session with someone you’d struggled with. By that, you are forced to listen and understand that person and take that understanding and do something with it. Leah, PhD in sociology, consider herself as a perspective counselor.&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/leah-reich-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968032/14308076/a41f71c96f0aa03b42f0bea119a49d06/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Marcela Sapone - Being an empathetic company</title>
            <link>http://videos.theconference.se/marcela-sapone-being-an-empathetic-company</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;b&gt;”What’s your formula? Make it stupidly simple so you will dream about it”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Marcela Sapone is the Co-Founder and CEO of Hello Alfred who has&amp;nbsp;built a business model based on empathy. In the "Being an empathic company session" she talked about how to generate maximum value for your customers, employees and yourself.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Hello Alfred is a part service technology company who have managers visiting their customers to take care of things for them on their behalf so that they can make the most meaningful use of their time. Hello Alfred been described as “a fixer for your life”. The trust between company and customer is so strong that Marcela states that they’re the only company in the world who have the key to its customer’s home. In order to achieve this relationship between company and customer you must be able to master what it is that you do and in a ridiculously clear way communicate it to the public. In other words, what you do is compounded by how you do it. Marcela talk us through five things on her journey with Hello Alfred that she learned by having empathy as one of the company’s cornerstone.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/marcela-sapone-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/12732918/14308146/93feed6383842f67598b643bbcecc06a/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 18:34:45 GMT</pubDate>
            <media:title>Marcela Sapone - Being an empathetic company</media:title>
            <itunes:summary>”What’s your formula? Make it stupidly simple so you will dream about it”Marcela Sapone is the Co-Founder and CEO of Hello Alfred who hasbuilt a business model based on empathy. In the "Being an empathic company session" she talked about how to generate maximum value for your customers, employees and yourself.Hello Alfred is a part service technology company who have managers visiting their customers to take care of things for them on their behalf so that they can make the most meaningful use of their time. Hello Alfred been described as “a fixer for your life”. The trust between company and customer is so strong that Marcela states that they’re the only company in the world who have the key to its customer’s home. In order to achieve this relationship between company and customer you must be able to master what it is that you do and in a ridiculously clear way communicate it to the public. In other words, what you do is compounded by how you do it. Marcela talk us through five things on her journey with Hello Alfred that she learned by having empathy as one of the company’s cornerstone.</itunes:summary>
            <itunes:subtitle>”What’s your formula? Make it stupidly simple so you will dream about it”Marcela Sapone is the Co-Founder and CEO of Hello Alfred who hasbuilt a business model based on empathy. In the "Being an empathic company session" she talked about how to...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>14:21</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;b&gt;”What’s your formula? Make it stupidly simple so you will dream about it”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Marcela Sapone is the Co-Founder and CEO of Hello Alfred who has&amp;nbsp;built a business model based on empathy. In the "Being an empathic company session" she talked about how to generate maximum value for your customers, employees and yourself.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Hello Alfred is a part service technology company who have managers visiting their customers to take care of things for them on their behalf so that they can make the most meaningful use of their time. Hello Alfred been described as “a fixer for your life”. The trust between company and customer is so strong that Marcela states that they’re the only company in the world who have the key to its customer’s home. In order to achieve this relationship between company and customer you must be able to master what it is that you do and in a ridiculously clear way communicate it to the public. In other words, what you do is compounded by how you do it. Marcela talk us through five things on her journey with Hello Alfred that she learned by having empathy as one of the company’s cornerstone.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/marcela-sapone-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/12732918/14308146/93feed6383842f67598b643bbcecc06a/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Lain Shakespeare - Being an empathetic company</title>
            <link>http://videos.theconference.se/lain-shakespeare-being-an-empathetic-company</link>
            <description>&lt;p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Define your core values. Your product is not your values”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Lain Shakespeare like to compare empathetic companies to the best kind of neighbors. They have a good grasp on others perspective, are service orientated and partner with others to make a change for the better. With his role as Corporate Citizen Manager at MailChimp, Lain steer the company in the direction of acting as a good neighbor.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Lain stresses the importance of defining your values and have clear examples of what your core values are. The product or service of the company isn’t necessarily its core value. Lain take Mailchimp as an example, where the words “email” and “marketing” don’t constitute their core values. Instead when they express their values for the community they speak about humility, creativity and independence. According to Lain most companies lead with what they know instead of what they are. The former tends to take on a condescending perspective which from an empathetic perspective is not optimal. Out of his own experiences, Lain talks about how companies can make a holistic beneficial impact in the community. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/lain-shakespeare-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968029/14308152/fd0a0d67e7143a0633e5f2e42a936eee/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Aug 2016 18:34:38 GMT</pubDate>
            <media:title>Lain Shakespeare - Being an empathetic company</media:title>
            <itunes:summary>







”Define your core values. Your product is not your values”Lain Shakespeare like to compare empathetic companies to the best kind of neighbors. They have a good grasp on others perspective, are service orientated and partner with others to make a change for the better. With his role as Corporate Citizen Manager at MailChimp, Lain steer the company in the direction of acting as a good neighbor.Lain stresses the importance of defining your values and have clear examples of what your core values are. The product or service of the company isn’t necessarily its core value. Lain take Mailchimp as an example, where the words “email” and “marketing” don’t constitute their core values. Instead when they express their values for the community they speak about humility, creativity and independence. According to Lain most companies lead with what they know instead of what they are. The former tends to take on a condescending perspective which from an empathetic perspective is not optimal. Out of his own experiences, Lain talks about how companies can make a holistic beneficial impact in the community. </itunes:summary>
            <itunes:subtitle>







”Define your core values. Your product is not your values”Lain Shakespeare like to compare empathetic companies to the best kind of neighbors. They have a good grasp on others perspective, are service orientated and partner with others to...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>13:30</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;







&lt;/p&gt;&lt;p&gt;&lt;b&gt;”Define your core values. Your product is not your values”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Lain Shakespeare like to compare empathetic companies to the best kind of neighbors. They have a good grasp on others perspective, are service orientated and partner with others to make a change for the better. With his role as Corporate Citizen Manager at MailChimp, Lain steer the company in the direction of acting as a good neighbor.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Lain stresses the importance of defining your values and have clear examples of what your core values are. The product or service of the company isn’t necessarily its core value. Lain take Mailchimp as an example, where the words “email” and “marketing” don’t constitute their core values. Instead when they express their values for the community they speak about humility, creativity and independence. According to Lain most companies lead with what they know instead of what they are. The former tends to take on a condescending perspective which from an empathetic perspective is not optimal. Out of his own experiences, Lain talks about how companies can make a holistic beneficial impact in the community. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/lain-shakespeare-being-an-empathetic-company"&gt;&lt;img src="http://videos.theconference.se/13968029/14308152/fd0a0d67e7143a0633e5f2e42a936eee/standard/download-1-thumbnail.jpg" width="600" height="337"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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